Are you looking for printing services? Then you need to make sure you get the best quality services that worth your money. It’s true that you have a lot of options, but whether you choose your local printing company or look for online printing services you need to assure yourself you made the best choice.
After all, you will use the printed materials to promote your business and to impress your customers, so there’s no reason for you to get cheap and get low quality printing services. So how do you do it? I’ll give you some tips on how to choose the best printing company.
1) Ask the printing company to let you see them doing their job
That’s right, ask them to let you visit! You will be able to see them working, to ask them questions, to see for yourself the quality of their performance. Prepare a couple of questions in advance for their workers. Which type of equipment do they have? Do they use Manroland presses ? Do they offer both digital and offset printing? Take advantage of the insight view and check how organized is the company whose services you will benefit from.
2) Make a quality check
Don’t get too happy if you hear of small prices. Quality comes first! Ask for samples of recent projects or a portfolio with their best work. Also, give them the specifications of the materials you want to print and ask them for a test print so you can compare what you want with what they can provide. Analyse every detail, from the quality of the ink to the quality of the paper. Don’t get to excited if they make you a cheap offer. More than usually, low prices mean low quality. Do you want your brand visual image to suffer? Nobody wants that. So be firm and ask for high quality services!
3) Check their customer service level
Investigate how they will manage your project. Before you sign a contract, you need to be able that your printing company is trustworthy. The account executive that will intermediate between you and the printing company has to be an honest and professional person, that has great communication and customer service skills. It would be perfect if you would find a full service printing company that will be able to handle every aspect of your project, from the actual printing to customization, collation, binding and fulfillment.
4) Review their reputation
The first step is to visit their official website. Do they have a professional and user friendly website that provides most of the information you need to know? Then they deserve to be looked forward. How old are they in this business? Did they manage projects for important companies? Check their client portfolio and ask for references. Do your own research on the internet and use social media as much as you can. It will help you make a decision.